Embelleze is a 100% Brazilian Hair Care Company that understands women and creates the best beauty solutions for women from all ethnicities with different life styles and different beauty needs.


  • Novex is the leading brand of value in Brazil with 8.6% of share, ahead of multinational companies.
  • The brand Novex is among the three best-selling brands, with 12.3% of share by volume.
  • The brand is present in over 57 countries, including the US, Spain, Portugal, Venezuela, Colombia, Panama and others in Latin America.
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